Key Points
In this case, the demand in the market was assessed through a consumer psychograph study what consumers want; what they need; where are the gaps; and how a new housing project could fill in that gap...
In addition to this data, we conduct survey with channel partners operating in specific micro-markets to gain deeper insights into supply gaps and consumer demand..
Vimal Nadar, Head of Research at Colliers India believes demand in real estate refers to the desire and ability of consumers, be it end-users or investors to purchase or lease properties in a given market..
The fact remains that the majority of unsold housing projects across the cities of India clearly suggest that these were launched without any scientific demand assessment of the home buyers..
Such projects face slow sales, higher client acquisition cost, closer to delivery sales adding interest cost of the project, and at lower price point than the competing projects in the same micro market...
