Meta Missed Out on Smartphones. Can Smart Glasses Make Up for It?

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At its annual Connect developer event today in Menlo Park, California, Meta showed off its new, more affordable Oculus Quest 3S virtual reality headset and its improved, AI-powered Ray-Ban Meta smart glasses..

As part of the on-stage demo, Zuckerberg showed how Orion glasses can be used to project multiple virtual displays in front of someone, respond quickly to messages, video chat with someone, and play games..

Apples strategy has been very Apple-yreleasing a $3,500 VR headset that emphasizes high-tech optics, impressive design, and Apples own software ecosystemwhile Snap has taken a similar approach to Metas Orion by releasing an arguably cool but mostly inaccessible pair of holographic glasses for developers to toy with...

Meta hasnt shared total unit sales numbers of its Ray-Ban glasses, but its product partner, EssilorLuxottica, recently said it had sold more pairs in the past few months than in the two years prior...

(Certain AI features in Metas smart glasses also are banned in some parts of the world, like Europe, which puts a damper on revenue.) And theres no saying ifor whenMeta will be able to bridge the projection technology it has built for Orion with the light, plasticky, popular eyeglass frames that people can wear every day...