Key Points
In the last five years, the diagnostic segment of the healthcare sector has seen many ups and downs..
During Covid, diagnostic players were overloaded with work and then came the price wars which some new tech companies brought on the table..
The price war was essentially started to grab both, market and mind share..
The reason, new companies have burnt enough cash and large physical-only players have also made some inroads into digital channels for customer acquisition and also part delivery of the service..
The growth could be because of many reasons, it may be because of the fact that penetration of that good or service is very low and over a period of time as it improves, both top and bottom line keep moving upward..
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