Key Points
Reliance could be the bigger threat than established companies such as Hindustan Unilever, ITC and Procter & Gamble for direct-to-consumer (D2C) FMCG brands that are planning to sell their products through traditional trade, research firm Kantar said..
Reliance Consumer Products, a subsidiary of Reliance Retail, is increasingly acquiring consumer brands or entering several categories on its own...
The revenue of D2C brands could reach $10 billion by 2025, compared with $4 billion now..
However, Reliance, which has the largest supermarket chain in the country and is also now present in several fast-moving consumer goods segments, could pose a threat to these smaller online-only brands...
While fast moving consumer goods firms offer their products through supermarkets and online platforms in return for certain margin payments, Reliance has the ability to sustain price war and capture markets through its direct consumer reach and by eliminating middleman margins.. (Catch all the Business News, Breaking News Events and Latest News Updates on The Economic Times.)..
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