Key Points
Cloud-software company Salesforce recently launched an eldercare benefit for employees supporting older family members as well as cancer-related programming for early detection targeted to the 50-plus demographic..
Employers are increasingly trying to adapt to the evolving needs of their employees as they progress through their lives and careers, says Lauren Winans, the chief executive officer of Next Level Benefits, a Pennsylvania, US-based HR consultancy..
Similar to offering student loan assistance and mental-health support to appeal to Gen Z, and fertility and caregiving benefits to draw millennials, mid-life benefits meet Gen X workers where they are..
Scott Floyd, global benefits leader at Cisco, says the communications company launched a concierge care benefit this year that tackles the administrative and logistical aspects of caring for an elderly parent, supporting a child with special needs or assisting a partner with a new medical diagnosis.The benefit came about after a quarterly pulse survey conducted in June revealed that many of its employees, particularly women with caregiving responsibilities, felt stretched thin..
That's why the rise of benefits like so-called "grand-ternity leave," which allow employees to take off time to support and care for their grandkids; and snowbird programs, like the one offered by CVS, which allow employees to shuttle between two locations seasonally and test-drive retirement typically between warmer climates in the winter and cooler climates in the summer, are likely to resonate with this population...
