Key Points
Priced at Rs 399 for one year, the new membership provides limited shopping-related benefits like free shipping and one-day deliveries..
Amazon has launched a shopping-only version of its Prime membership, called Prime Shopping Edition, just before the start of the main festive sale season for ecommerce platforms in India...
The launch comes a few days after rival Flipkart introduced its own membership programme, Flipkart VIP, priced at Rs 499 for a year, offering benefits related to delivery and returns in select locations...
The original Prime subscription, which is priced at Rs 1,499 per year but is often discounted to Rs 999, provides several other benefits, like access to the OTT platform Prime Video, music streaming app Prime Music, Prime Reading and Prime Gaming..
The new subscription programmes from the countrys two largest ecommerce platforms come just ahead of the October 8 (Sunday) start of their main sale events, the Flipkart Big Billion Days and the Amazon Great Indian Festival...
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