In Milan, putting an AI travel adviser to the test

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I wasn't exactly sure what to expect from the itinerary my travel adviser had put together in a mere five seconds, but when I arrived in Milan's central Piazza del Duomo, the cathedral glistening under the midday sun, I anticipated being swept into the city's frenetic rhythm..

Travel companies are already using artificial intelligence to help with customer service and bookings, but now services such as Kayak and Expedia are experimenting with AI assistants to help people find places to go and stay..

There were no lines, and it was a peaceful way to wind down the day before the traditional (and delicious) Milanese veal-chop dinner that awaited at Locanda alla Scala, the final stop on my virtual assistant's itinerary...

But this was, after all, an experiment, so I put my trust in the travel assistant and opted on my first night for the Hotel Milano Scala, which ChatGPT described as a boutique hotel with "a focus on sustainability and wellness."..

In contrast, the Locanda Pandenus, where I stayed the second night, on the recommendation of Franziska Basso, a Milan-based travel designer for Dreamsteam Exclusive Travel (a member of the luxury Virtuoso network), felt more like staying in a home than a hotel..