Demand for premium travel shoots up

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Key Points

This reflects a growing trend for luxury and more premium experiences with companies exerting to meet the needs of affluent travellers...

Thomas Cook relaunched this month its premium European Extravaganza packages for Europe after a pandemic-induced break of four years, while online travel company Cleartrip said sales of premium economy and business class air tickets have doubled over the past year...

Rajeev Kale, president and country head for holidays, MICE and visa at Thomas Cook (India) said the company expects demand for its Extravaganza packages, which are more experiential and premium in nature, breaking away from the traditional group tours concept of starting early with sacrosanct timings..

Rajesh Magow, co-founder and group CEO of online travel firm MakeMyTrip said many datasets point to customers looking for better and curated experiences and upgrades...

Amit Damani, co-founder of villa and bungalow rental company StayVista said the company is seeing the need for offering more curated experiences at its properties and is working on how it can better manage expectations of its guests..