Key Points
Nov 8(Reuters) - Meta Platforms (META.O) on Wednesday said come 2024, advertisers will have to disclose when artificial intelligence (AI) or other digital methods are used to alter or create political, social or election related advertisements on Facebook and Instagram...
Meta, the world's second-biggest platform for digital ads, said in a blog post it would require advertisers to disclose if their altered or created ads portray real people as doing or saying something that they did not, or if they digitally produce a real-looking person that does not exist...
The policy updates, including Meta's earlier announcement on barring political advertisers from using generative AI ads tools, come a month after the Facebook-owner said it was starting to expand advertisers' access to AI-powered advertising tools that can instantly create backgrounds, image adjustments and variations of ad copy in response to simple text prompt...
Google, the biggest digital advertising company, announced the launch of similar image-customizing generative AI ads tools last week and said it planned to keep politics out of its products by blocking a list of "political keywords" from being used as prompts...
You might be interested in
Exclusive: Meta to bar political advertisers from using generative AI ads tools
07, Nov, 23Facebook owner Meta (META.O) is barring political advertisers from using its new generative AI advertising products, a company spokesperson said on Monday, cutting off campaigns' access to tools that lawmakers have warned could turbo-charge the spread of election misinformation.
Meta provides marketers AI tools to create ads
12, May, 23Meta also introduced a new AI-based model that can help businesses predict the performance of ads using a bigger data set
Meta rolls out long-sought tools to separate ads from harmful content
31, Mar, 23Meta said it is rolling out a long-promised system for advertisers to determine where their ads are shown on Facebook and Instagram.
Facebook parent Meta explores changes to ad policies in Europe: Report
30, Mar, 23Meta executives are discussing a ban on political ads in Europe due to concerns that Facebook and Instagram will be unable to comply with the new EU regulations targeting online campaigns.
Facebook Made BuzzFeed, Then Killed It
24, Apr, 23The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began.
Instagram and Facebook will now let users in India know if an image or video ad is deepfake
10, Nov, 23Days after the Katrina Kaif and Rashmika Mandanna deepfake case took acres of news media real estate, Meta announced a new policy to counter misleading information created by deepfakes. Except, for now at least, the policy targets advertisers for digitally-created or altered posts on political and social issues.
The End of One-Size-Fits-All: How AI Transforms Digital Advertising
23, Feb, 24Srinath Goud Vanga, a leading architect of artificial intelligence and machine learning at O9 Solutions, brings over 12 years of expertise to the field.
Meta explores ban on political ads in Europe
30, Mar, 23Meta executives are exploring a ban on political advertisement in Europe in view of upcoming EU regulations targeting online campaigns.
Meta previews generative AI tools planned for its platforms
09, Jun, 23Meta Platforms gave employees a peek at a series of AI tools it was building, including ChatGPT-like chatbots.