Key Points
Meta Platforms is exploring a plan that could make users in the European Union shell out as much as $14 to access ad-free versions of Instagram or Facebook or agree to personalized ads for the free versions, the Wall Street Journal reported on Monday.. Under the plan, Meta would charge roughly 10 euros ($10.46) a month on a desktop for a Facebook or Instagram account, and about 6 euros for each additional linked account, the report said, citing people familiar with the proposal...
On mobile devices, the price for a single account would jump to roughly 13 euros because Meta would factor in commissions charged by Apples and Googles app stores, WSJ said...
The social media company was fined 390 million euros earlier this year by Irelands Data Privacy Commissioner and told it cannot use the so-called contract legal basis to send users ads based on their online activity...
Meta has now told European regulators it hopes to roll out the ad-free plan, which it calls subscription no ads (SNA), in the coming months for users in Europe, the report said...
The New York Times first reported that Meta was considering paid versions of Facebook and Instagram with no ads for users residing in the EU, without giving details about how much they would cost.. ($1 = 0.9553 euros)..
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