Key Points
Telecom giants Reliance Jio and Bharti Airtel are working out on different strategies for tariff hike after the parliamentary elections..
According to company executies, as quoted by media reports, Bharti Airtel intends to increase headline tariffs, whereas Jio may opt for a different route..
Instead of hiking tariffs, Jio is expected to focus on initiatives that encourage greater data usage, enticing users to transition to higher-tier packages..
With users moving to higher 5G packs, higher realisation from Fiber plans, and some churn from other operators, we expect Arpu to rise without going for a headline tariff hike," executives were quoted as saying by The Financial Express. ..
On the other hand, analysts note that Airtel has taken proactive measures by adjusting tariffs across multiple plans to push its Average Revenue Per User (ARPU) beyond 200 per month..
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