Key Points
Meta-owned Instagram is testing a new feature called Flipside, which could allow the company to tackle the problem of 'finstas' while giving users a more private way to share information with close friends and family..
In response to a question about bringing Flipside to Threads, Instagram Head Adam Mosseri wrote, We're not even sure we'll launch it on Instagram..
On one hand it feels good to create a clear space that feels more private..
The screenshots reveal that Instagram may position the new feature as a new space just for you and your friends" and only the people you choose can see this side of your profile and what you share here.".
The new feature is possibly being developed by the company in response to the issue of 'finstas', or fake Instagram accounts often created by individuals and celebrities to interact with their close friends..
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