Instagram CEO Adam Mosseri explains how the app recommends the content you see

Posted on:
Key Points

Ever wondered how Instagram recommends content for your feed and how you can use its algorithm to increase your followers on the platform?.

Instagram CEO Adam Mosseri has written a detailed blog explaining how the app works...

Today, were updating our original post to shed more light on how ranking works across Instagram and share some new features weve built in response to feedback from creators that help improve the experiences people have across the app overall," reads the blogs first few lines..

The CEO explains that Feed is a user's personalized home base, having a mix of content from the accounts they have chosen to follow, recommended content from accounts Instagram think he/she may enjoy and ads..

Add accounts to your Favorites list to make sure you dont miss their content.Select your close friends for Stories.Mute people youre not interested in.To stop seeing posts from an account, you can unfollow that account at any time.Respond to surveys from Instagram asking is this post worth your time?" and use learnings from these surveys to help improve recommendations...