IndiGo, Air India upgrade playbooks to keep up with India's rising middle class

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After Air India, which is now under Tata Group, announced plans to upgrade cabins in its A320 narrow-body aircraft, IndiGo also has revealed plans to let fliers opt for more premium offerings..

IndiGo, the sole Indian airline to consistently turn a profit in the highly competitive domestic market, is moving on from its single-class cabin strategy in favor of a dual-class cabin approach, ET reported...

Indias growing fondness for luxuryFollowing two slow years due to the pandemic, airlines have experienced a strong resurgence in corporate travel, increasing business class occupancy, and have also attracted a new group of leisure travellers eager to pay extra for more legroom and other amenities...

IndiGo executives who are involved in the premiumisation plan earlier said the airline doesn't want to lose out on high-yielding customers to rivals like Air India and Vistara for the lack of a distinct product...

On long-haul international routes, the airline's business class passengers will dine in fine chinaware, access a collection of over 2,000 movies on board and use amenity kits by Italian luxury fashion house Ferragamo...

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