Key Points
For Blinkit, contribution counts as revenue minus costs like store operation expenses, delivery costs, wastage and packaging costs, among other things..
The firm retained its earlier guidance of breaking even in the quick commerce business by the first quarter of FY25.Reuters..
Blinkit, the quick commerce arm of food delivery major Zomato, on Friday reported a positive contribution margin for the first time ever, even as the parent firm remained profitable for the second straight quarter...
Contribution margin as a percentage of gross order value (GOV) was at 1.3% in the latest quarter, against -7.3% in the corresponding quarter a year earlier, with quarterly contribution at Rs 36 crore...
At this pace, where Blinkits GOV is growing at 80%+ YoY, we wouldnt be surprised if Blinkits GOV becomes multiple times larger than Zomatos GOV in overlapping cities, said Deepinder Goyal, founder and chief executive of Zomato...
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