Key Points
Microsoft wanted to sell Bing search engine to Apple in 2018 or establish a join venture with the Cupertino-based giant..
The court filings revealed that Microsoft approached Apple multiple times between 2009 and 2020, suggesting Bing as the default search engine for the Safari browser on the iPhone..
Google also emphasised that Apple's consistent choice of Google over Bing shows that there is indeed competition in the search engine industry..
The CNBC report quotes Eddy Cue, Apples Senior Vice President of Services, saying that Microsoft's search quality and investment were not on par with Google, making Google the superior choice for Safari users...
As per reports, in 2021, Google paid a substantial USD 18 billion to Apple to maintain its status as the default search engine on iPhones...
You might be interested in
Microsoft CEO Satya Nadella calls Bing worse than Google, says he will do anything to make it better
03, Oct, 23Microsoft CEO Satya Nadella, during the US v. Google antitrust trial, said that Bing is behind Google because being the default search engine on a device is crucial for success. He highlighted that Google's deal with Apple to make Google Search the default browser on iPhones has made it difficult for other search engines to compete
Bing not good as Google Search and Apple could fix this: Satya Nadella
03, Oct, 23Microsoft Chairman and CEO Satya Nadella has admitted that the company's Bing search engine is not as good as Google, and becoming Apple's default search engine could actually help Bing grow in the global search market.
Microsoft negotiated with Apple to sell Bing search in 2020: Report
29, Sep, 23Microsoft Corp. discussed selling its Bing search engine to Apple Inc. around 2020, a deal that would have replaced Google as the default option on the iPhone maker’s devices, according to people with knowledge of the matter.
Google losing sleep over Microsoft's new Bing, rushing to unveil its new AI-powered search engine
17, Apr, 23A new report claims that Google is rushing to come up with its own AI-powered search engine after hearing that Samsung might replace it with Microsoft's Bing as the default search engine on its devices.
Microsoft adds new Bing to Windows computers in effort to roll out AI
01, Mar, 23Microsoft started adding its recently upgraded AI-powered Bing search engine to its Windows computer software
Microsoft upgrades ChatGPT and Bing in wide-ranging AI product launch
24, May, 23Microsoft started making available a host of AI upgrades to ChatGPT and Bing as well as to cloud services.
Apple exec defends tech giant's decision to make Google default search engine on Apple iPhones, Macs
26, Sep, 23Apple's senior vice president of services, Eddy Cue, defended the company's decision to make Google the default search engine on Apple devices during
Sundar Pichai expressed concerns over Google's search engine deal with Apple
11, Oct, 23In 2007, as head of the team responsible for the Google Chrome browser, Sundar Pichai had warned about the “bad optics” of Google | World News