Key Points
NEW DELHI/MUMBAI: The Bharatiya Janata Party (BJP) is learnt to have picked advertising agencies McCann Worldgroup and Scarecrow M&C Saatchi from close to a dozen contenders to lead its creative advertising account for the upcoming Lok Sabha election, said executives with knowledge of the matter...
"The creative mandate is expected to be managed by McCann Worldgroup-TAG, a new-age ad agency owned by McCann, and Scarecrow M&C Saatchi," said one of the executives, who did not wish to be identified...
It could not be ascertained whether the other agencies which had pitched for the plum creative account, including Ogilvy and Efficacy, would also be given some parts of the mandate, considering the massive outreach planned by the BJP to woo voters...
Finalising and allocating key mandates to the advertising agencies gained momentum over the weekend with the Election Commission of India announcing that the general election for the world's largest democracy would start on April 19...
The BJP is also in the process of finalising three-four independent agencies for data-led tech and digital advertising, besides regional, outdoor and influencer-led campaigns, and social media, the executives said.. "In addition, a chunk of the party's communication is already being managed by its internal teams," said the executive cited earlier...
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