Jewellers cautiously optimistic about gold demand this Dhanteras; expect 10 per cent rise in sale

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Jewellers are cautiously optimistic about gold demand on the Dhanteras day on Friday and expect a 10 per cent increase in gold jewellery and bullion sales amid a sharp rise in gold prices in view of geopolitical developments...

Gold prices in Delhi were ruling at Rs 50,139 per ten grams, excluding taxes, on last year's Dhanteras, while at Rs 47,644 on 2021 Dhanteras festival...

We are expecting 10 per cent increase in sales volume this Dhanteras from over the last year," All India Gems and Jewellery Domestic Council Chairman Saiyam Mehra said.. Consumers have pre-booked for delivery on Dhanteras day taking advantage of discounts in making charges offered by several jewellers, he said...

Total Dhanteras sales are unlikely to see the level achieved in 2021 and 2022, he said.. Whereas jewellery retailer Joyalukkas, which has 100 stores in India, is expecting a 25 per cent increase in gold jewellery sales this time...

While, the industry witnessed a delay in demand due to the extended Shraadh period, as compared to FY'23, the renewed surge in sales momentum post this, has instilled optimism in the company's future outlook, he said.. Apart from the new and seasonal line of jewellery, in keeping with the Dhanteras spirit, the company has released a unique edition of 'Ashta Lakshmi' and 'Ashta Vinayak' coins, in both 22-carat and 24-carat, with flexibility in product weight...

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