Key Points
Thriwe, founded in 2011, offers loyalty solutions driven by data and technology..
Dev, who led the Indian cricket team to a historic World Cup win in 1983, will promote Thriwe's loyalty programs and rewards systems and will also work towards promoting several sporting initiatives on Thriwes platform...
I am also thrilled to promote sporting events and initiatives in India and encourage more people to be a part of that ecosystem in a bid to bring in more discipline, focus and patience among the people, said Kapil Dev...
We believe that Kapil Dev is an inspiration for many, and his association will encourage more people to participate in various sporting events in the country, said Verma, Founder and CEO of Thriwe...
With Kapil Dev as its brand ambassador, Thriwe aims to strengthen its position as a leading player in the loyalty programs and rewards systems space..
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