Key Points
From lowering tax rates to easing compliances, these reforms have fundamentally changed the approach of the Central Board of Direct Taxes (CBDT) towards taxpayers - an approach marked by trust, transparency and responsiveness..
A major enabler of this success has been CBDT's embrace of technology to not only simplify compliances but to also identify potential cases of tax evasion through data analytics..
However, in an ecosystem where the compliance processes are increasingly handled through e-portals and without any physical interaction, CBDT forayed into the social media platforms like YouTube, Instagram, LinkedIn and Twitter for the purpose of social listening...
The approach was platform-agnostic as CBDT established its presence on all the major social media platforms to use all available options for taxpayer facilitation..
Since July 2019, CBDT, aligning itself with the taxpayers' choice of Twitter as the preferred medium for grievance redressal, started actively engaging with the taxpayers through "Online Response Management" (ORM)..
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