Key Points
At IIM Ahmedabad, associate professor Subhadip Roy recently set the students in his design-based marketing strategy course an unusual assignment: to design a board game..
For a corporate training session at omnichannel beauty retailer Nykaa, IIM Udaipur associate professor Shobhit Aggarwal chose the same medium - a board game he'd co-created...
Modern strategy board games, popular with a section of millennials and Gen Z, are starting to move out of living rooms and cafes to B-schools and corporate conference rooms..
"Participants prefer it because it's more fun and the retention of learnings is far higher," says Aggarwal, who also teaches a course at IIM titled "management games", covering skills like negotiation, decision-making and team work using board games...
"They use it as a tool to fit what they want to do," says Prashant Maheshwari, co-founder of board game conference Meeplecon who has conducted sessions with customised board games for companies in pharmaceutical and fintech sectors, among others...
