Why does Gautam Adani want to hitch a ride with Uber?

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Key Points

Now Adani is betting on an emerging sector that ties in with its ambitious forward-looking green energy enterprise as well as its plan to target consumers with a super app which Adani says will be the Ferrari of the digital world...

The Uber deal is part of Adani Group's commitment to invest $100 billion in India's green energy transition over the next 10 years and plans to scale up to 10GW of solar manufacturing capacity by 2027...

The collaboration with Uber will also help expand Adani One, the super app which offers a host of services such as flight bookings, holiday packages and airport services..

Integration of Uber with Adani One app, which Gautam Adsani wants to make the Ferrari of the digital world, is part of the Adani Groups strategy to build ancillary offerings that support the airport business growth as well as build a consumer app that feeds on the huge number of passengers that pass through Adani's airports..

Bringing Uber services under Adani One super app will be a boost for Adani's new consumer-facing business of digital services and retail where biggies Reliance Industries and the Tata Group are ahead of Adani..