Key Points
Anti-incumbency faded under the glare of the saffron sun on Sunday as BJP won its fifth term in MP - barring a 15-month Congress blip in between - with a landslide 163 of 230 seats...
This was a statement victory from a party in office for nearly two decades, not just brushing aside perceptions of voter fatigue but also ensuring that the BJP goes into the big one, the Lok Sabha election five months from now, with a swagger...
But a campaign blitzkrieg led by PM Narendra Modi and strategised by Union home minister Amit Shah, backed by the welfarist and emotional outreach of chief minister Shivraj Singh Chouhan, gave BJP momentum and a connection with voters that Congress failed to match...
BJP's campaign turned the focus on PM Modi and the 2024 battle, moving attention away from anti-incumbency and corruption charges against the BJP government..
Modi, Shah and BJP chief JP Nadda repeatedly attacked the opposition alliance INDIA as "anti-Sanatani" and a "ghamandiya gathbandhan" (arrogant alliance)..
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