Key Points
In an age of It-bags and Instagram trends, Hita Tolia loves carrying her wine-red leather tote from the Italian luxury fashion brand Tods..
The bag, a keepsake inherited from her mother, has a striking, custom designa handpainted phoenix rising from tangerine and yellow flames...
Her collection of personalised luxury pieces include a tan Bottega Veneta tote adorned with a hand-painted dragon and a once-tarnished Yves Saint Laurent bag reinvented with Chinese mosaic hand-painting...
When I carry a bag, it has to show my personality and it should be one of a kind, says Tolia, embodying a growing movement among luxury consumers who are transforming their highend accessories into personalised works of art, reflecting a desire to move beyond mere brand ownership to express individual style or restoring them rather than simply replacing them with the latest trends..
While upgrading heirlooms isnt new, Indias expanding luxury market which is forecast to grow 3.5 times its current size to $85-90 billion by 2030, according to a Bain & Company report has spawned an ecosystem of specialised services catering to the maintenance and customisation of luxury goods...
