Key Points
McDonalds introduced the deal in June after a disappointing first quarter that saw fewer U.S. visits and lower spending per order, particularly from customers earning less than $45,000 per year..
The $5 Meal Deal includes a McDouble burger or McChicken sandwich, small fries, a four-piece Chicken McNuggets and a small drink..
Placer.ai, which uses cellphone data to monitor retail traffic, said U.S. visits to McDonalds rose 2.5% in June after the $5 meal deal was introduced and have remained elevated ever since..
Earlier this week, Domino's Pizza announced a monthlong deal that will let customers upgrade one medium pizza to a large for free if they buy two medium pizzas for $6.99 each..
McDonalds said it will also offer other deals this fall, including free medium fries every Friday with a $1 minimum purchase and $1 10-piece Chicken McNuggets between Nov. 4 and Dec. 2. ..
