This Diwali, quick commerce comes bearing gifts; platforms partner FMCG brands for special packs, offers,

The platforms are also partnering with consumer electronics companies for kitchen appliances and personal care products.Executives have been meeting brands to finalise plans and grab a larger share of the festive gifting market...

Kolkata: Quick commerce companies are, for the first time, collaborating with fast-moving consumer goods (FMCG) companies such as Parle, Mondelez and ITC on offers, special packs and promotional banners for this festive season, executives said...

Executives have been meeting brands to finalise plans and grab a larger share of the festive gifting market, typically the mainstay of large retail chains and big local stores, the people said.. Quick commerce companies want some hand-holding from the large FMCG companies for the festive season, in terms of promotion support or special packs, said Krishnarao Buddha, senior category head at biscuits major Parle Products..

Most quick commerce companies had plans to scale up rapidly into high-value electronic products such as smartphones and television sets, as well as fashion, by the festive season, but those partnerships are still being negotiated, which is why the platforms have decided to turn their focus toward festive purchases and gifting, said the people cited earlier...

A senior executive at a large electronics brand with a strong presence in kitchen appliances and grooming items said the company will expand its presence in quick commerce this Diwali for the first time..

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