Odisha announces ₹100 cr fund for awareness drive against alcohol consumption

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The Odisha excise department has announced creation of a 100- crore fund to educate people about the ill-effects of drinking alcohol and consuming drugs or other narcotics items.e)..

The department, which announced the excise policy for the current financial year, said a specialised agency would be engaged for developing a multimedia campaign to start awareness drive with the help of Panchayati Raj Institutions (PRIs) members, civil society, NGOs and youth clubs/volunteers etc..

The Bharatiya Janata Party (BJP) in its manifesto for the Assembly polls this year had promised prohibition, if elected to power..

The new excise policy said that no new IMFL (Indian-made foreign liquor) off-shop, country liquor shop and out-still liquor shop will be opened in Odisha during the current financial year..

The policy said on-shop licence will be granted to Odisha Tourism Development Corporation (OTDC)/ India Tourism Development Corporation (ITDC) hotels at half the rates applicable for licence fee, based on their locations..

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