Key Points
(Bloomberg) -- Vice President Kamala Harris sudden candidacy for president inspired an explosion of memes across TikTok, Instagram and X, delivering priceless publicity in the short months before the election..
Vice presidents are not at the forefront of most American minds, said Erik Nisbet, a professor and director in the school of communication at Northwestern University.This is an opportunity now to introduce her to a wider audience, especially among those we call low-information voters who don't often pay a lot of attention to politics...
Harris campaign accounts haveamassed millions of views across Instagram, TikTok and Xthis week by engaging with a mix of memes, video clips and jokesin which she is the star..
Harris, who has more than 15 million followers on Instagram and 20 million on X, has been sharing some creative mashups, like a series of clips of her stepping out of Air Force One in different-colored suits, and screenshots of news articles against the sound, popularized on TikTok, of a cash register bell and someone saying I cant stop winning...
Harris may be winning the moment, but sustaining that momentum throughout a grueling presidential campaignis much harder.Her campaign also faces the risk of running the memes into the ground, according Nikita Walia, brand strategist and BLANK Strategy founder...
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