Xiaomi takes back smartphone crown from Samsung in India

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New Delhi: China's Xiaomi regained the top spot in India's smartphone industry after six quarters, outpacing Korea's Samsung, which fell to the third position behind Vivo in the June quarter, reflecting a sharp turnaround for Chinese brands in this intensely competitive market...

Xiaomi's shipments grew at 24% at the highest pace annually, expanding its market share to 18% in the June quarter from 15% a year ago, according to data from market researcher Canalys..

Second-ranked Vivo grew 4% annually, and its volume share remained unchanged at 18%, while third-placed Samsung's shipments fell 8%, with volume share at 17%..

"While reclaiming the top spot in Indian smartphone market is an achievement, we are proud of, our priorities go beyond rankings...our deep understanding of India coupled with our inherent technological strength has allowed us to become an integral part of the country's social fabric," B. Muralikrishnan, president, Xiaomi India, said in a post on social messaging platform X...

Cumulative market share of Chinese smartphone brands - Xiaomi, Vivo, Oppo, Realme, Transsion, Motorola - rebounded to more than 75% in the June quarter, from a low of 61% in the September quarter last year, according to market trackers..

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