Key Points
Diversified conglomerate ITC Ltd. is now getting a significant chunk of its fast-moving consumer goods (FMCG) sales from newer distribution channels like the e-commerce and model trade outlets..
ITC that rakes in close to Rs 21,000 crore from non-cigarette FMCG sales a year, is now at leveraging the e-commerce and modern trade channels at a much higher pace than its market peers...
In the last annual report, for FY2024, the company said that the share of modern trade and e-commerce routes for its FMCG portfolio has grown to 31% in the last year..
ITCs collaborations with leading e-Commerce platforms on all aspects of operations viz. category development, supply chain, consumer offerings and customer acquisition has enabled it to significantly scale-up sales in this channel...
The rapid rise in the contribution of e-commerce and modern trade channels in ITCs FMCG sales is evident from the fact that four years ago, in FY2020, their combined share was at 17%...
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