Key Points
That was the start of the journey for what is now widely known as the Bharat Army an official supporters group for Indian cricket fans who travel the world to cheer for Team India...
The Bharat Army has since become a beloved group of fans in the cricket world, known for their energetic and passionate support for the Indian team..
Today, the Bharat Army claims that it has over 5,000 passionate fans following the march of India cricket team in the ongoing ICC Mens T20 World Cup in the US and the West Indies...
When we established the Bharat Army, one of our core values was loyalty, a principle that has remained unchanged till this day, Patel says.. He speaks about Indias campaigns in various World Cups and their historic test series win over Australia Down Under to emphasise how the team has played great cricket over the years...
What we were lacking 25 years ago was how we connect fans in an organised way; how do you create emotional experiences to encourage people to keep doing what we do, the UK-born Indian cricket fan says, regarding the importance of organised connection.. While the Bharat Armys journey began as a not-for-profit organisation, it realised the potential for growth after the 2015 World Cup in Australia and decided to professionalise operations..
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