Eateries expect India-Pak T20 clash in the US to reignite sluggish sales

Restaurants and bars in India are banking on the India-Pakistan clash at the ICC Men's T20 World Cup in the US on 9 June to revive sluggish sales caused by heatwaves, high inflation and the general elections over the past few months..

Eateries across cities that Mint spoke to said they hoped to see business increase by anywhere from 15% to 50% during the match, which will be played in Long Island, New York..

Brewpub chain The Beer Caf expects business to surge as much as 50% this weekend, with India-Pakistan matches bringing in twice as much revenue as a regular sporting event. "Beer is an ideal beverage for watch parties, and we have been providing experiences to our guests with live screenings of cricket, F1, MotoGP, and football matches," said Rahul Singh, the company's founder and CEO..

A spokesperson for food-delivery platform Swiggy told Mint the India-Pakistan match could surpass even the IPL final on order volume, with a marked increase in demand for snacks and cold beverages..

Rohit Aggarwal, director at Lite Bite Foods, which runs brands such as Zambar, YouMee, Tres, and The Artful Baker, expects business to increase at least 15% and is tying up with food-delivery company Zomato to offer deals and discounts to customers across cities...

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