Key Points
'We don't have to sell life insurance as investment...': Zerodha's Nithin Kamath on why his firm doesn't advertise ..
Founded by Nithin and Nikhil Kamath, Zerodha is credited with revolutionising discount broking in India..
Zerodha co-founder Nithin Kamath doesn't see the need to advertise his firm, saying it is a good place to be when you don't have to look at customers in terms of acquisition costs and lifetime value...
Among the discount brokers, Zerodha demonstrated a strong performance, reporting a 1.5% month-on-month (MoM) increase in its client count to 74 lakh...
Zerodha is among the top five discount brokers in the country that continue to outpace traditional brokers in terms of active clients on the NSE.Kamath was reflecting on a recent game of cricket match he had watched where every fourth advertisement was that of a brokerage firm...
