Key Points
The group of young men and women are part of a coffee roastery and cupping tour organised by one of Indias premium coffee brands, Blue Tokai, at its headquarters in Gurugrams Udyog Vihar..
The first wave of international chains like Starbucks and Costa Coffee in the early 2000s set the stage for homegrown brands and single-origin coffees.While brands like Nescafe have a special place in coffee-loving South India, over the past few years, Blue Tokai, Third Wave Coffee, Black Baza, Sleepy Owl, Araku Coffee and Maverick & Farmer have turned drinking coffee into an art, a devotion and an indulgence...
Where a cup of tea or instant coffee once cost no more than Rs 10, people now dont hesitate to splurge over Rs 1,500 for a cup of specialty coffee or shell out Rs 500 for a mere 250 grams of powder or beans...
Industry experts such as Matt Chitharanjan, the CEO and co-founder of Blue Tokai Coffee, and Ashish DAbreo, founding member of Flying Squirrel and Maverick and Farmer, note that this phenomenon isnt limited to Delhi, Mumbai, and Bengaluru..
If people are interested in the link between climate change and coffee, I show them how they can support farmers by buying from the right brands, he says.. Away from the glamour of the bean, theres a real worry about the impact of drought in Karnataka..
