Key Points
Hindustan Unilever Ltd (HUL), the owner of brands Horlicks and Boost, has repositioned its 'Health Food Drinks' category to 'Functional Nutrition Drinks' amid a regulatory crackdown on packaged goods companies' claims about their products being 'healthy' when many of them contain excess amounts of sugar...
In its investor presentation post earnings, the FMCG giantsaid that it is dialling up benefits and nutrition science on the pack to help consumers make informed choices about their food and beverage consumption...
HUL doesn't see any impact on sales in light of the allegations on social media that have resulted in increased scrutiny for high sugar levels in the so-called health food and drinks...
On April 10, the Ministry of Commerce and Industry directed e-commerce platformsto remove all drinks like Bournvita, Horlicks and others from the category of 'health drink', saying there is no such thing as 'health drink' defined under the country's food and safety standards laws...
The management said HUL's adult nutrition portfolio has "no sugar", while products in the kid's portfolio have some sugar, which is in line with local as well as Unilever standards to make the drink palatable..
