Key Points
Mukesh Ambani's JioCinema is offering Hollywood movies and TV shows for as little as one rupee a day in a move that could disrupt India's 1 billion-plus streaming market...
The streaming service, owned by Reliance-affiliate Viacom18 Media Pvt., lowered its price by two-thirds to Rs 29 a month...
The aggressive pricing would place JioCinema in a stronger footing to compete with Netflix and Amazon after an agreement with Disney to merge India TV and streaming assets, and content deals with the likes of Warner Bros Discovery and NBCUniversal...
JioCinema is also betting big on the Indian Premier League cricket tournament, and is streaming this years matches for free..
A prized cricket broadcast, which can add millions of subscribers, streamed on a speedy wireless network can be a potent mix for turbocharging Reliance Jio Infocomm Ltd., Indias No.1 wireless carrier.Brokerage firm Elara Capitals senior analyst and Vice President Karan Taurani estimates the digital streaming business to be valued at $33.5 billion, while its international catalogue will account for $0.51 billion and the TV business at $5.5 billion...
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