Key Points
Viacom18-owned streaming platform JioCinema is pivoting towards a hybrid monetisation model by placing Indian general entertainment and movie content behind the paywall, people aware of the development told ET...
The subscription plan, which will include GEC, movie, and Hollywood content, will be priced at Rs 29 per month, one of the persons said, adding live sports will continue to be outside the paywall...
Another person said the platform is looking at multiple subscription plans..
Experts say the ongoing Indian Premier League (IPL) cricket tournament provides a perfect launchpad for JioCinema to unveil its new subscription plans...
JioCinema's free sports streaming has had a cascading effect on the industry with OTT market leader Disney+ Hotstar also offering Asia Cup, 2023 ICC Men's World Cup, and Pro Kabaddi League for free to mobile users...
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