Key Points
Hes been sharing his bold political takes for nearly a decade, but it was his viral video Is India becoming a dictatorship?, released just before the Lok Sabha elections, that truly made him a phenomenon..
Rathees journey from niche creator to household name, and the virality of his Hindi-language videos, reflects theevolving landscape of media consumption and the increasing demand foropinionated, accessiblepolitical content amongthe Indian public..
As his content matured, Rathee brought more research into his work, and he is now reportedly supported by a team of about a dozen people.Besides his political videos, he also produces popular how-to guidessuch as How to Spot Fake News, How to Boycott Made in China Products, How to Save Rivers, and 7 Tips to Get a Job..
Instead, his impact comes from his fearless persona and knack for distilling public domain information into accessible content.For younger audiences who are still trying to understand the dynamics of Indian politics, Rathees videos are an informative and entertaining entry point..
I would describe Dhruv asnot a political expert, but as a political opinion-maker, political educator, or political influencer, said YouTuber Mohak Mangal, who runs his own channelSochand collaboratedwith Rathee in 2020 for a few political videos...
