How BJP's balancing caste dynamics with Arun Govil's 'Ram' persona to win Meerut, gateway to western UP

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The party is making full use of Govils image as Ram.He was even using Lord Rams picture during his campaign, till the Meerut district administration issued a notice to him...

During the daily road shows that Govil is busy doing across Meerut constituency, BJP workers raise loud slogans ofJai Shri Ram.Music blares from speakers on the campaign vehicle:Doodh mangoge to seedha kheer denge hum,Ram pe jo baat to seedha cheer denge hum (If you demand milk, well give you sweet rice pudding, but if you question Ram, well kill you)...

According to Professor PawanKumarSharma, head of department, politicalscience, at Chaudhary Charan Singh University, for those who are around 50 years of age, Govil may be Ram, but the youth are looking at him as an actor and BJP candidate..

The importance of Meerut is underlined by the fact that on 31 March, Prime Minister Narendra Modi had kickstarted BJPs election campaign from here.. Meerut is considered the gateway to western Uttar Pradesh and,since 2009,this seat has been occupied by the BJP, but in the 2019 Lok Sabha elections, though, the BJPs margin of victory was close Rajendra Aggarwal won by just 4,000 votesover the Bahujan Samaj Party (BSP) candidate.The.

Govils Ramayan co-actors, such as Dara Singh, Arvind Trivedi and Dipika Chikhlia all became MPs in the past, but he maintained distance from politics till 2021, when he joined the BJP, two years after the Ayodhya dispute verdict...

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