Startup 2.0: Get set for a new phase of bottom-of-the-pyramid business

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Key Points

Traditionally, startups have been synonymous with urban innovation hubs, targeting upper-end consumer segments..

In this Startup 2.0 phase, enhanced access to the digital economypropelled by affordable internet usage and universal bank accounts, coupled with the convenience of payments via UPI has incentivized startups to tackle complex issues, notably in agriculture and healthcare, catalysing innovation and inclusive growth..

This should give Indian policymakers confidence in the participation of startups in critical frontier domains such as semiconductor manufacturing, drones, space applications and military technologies..

By investing in semiconductor research and development, India can position itself as a global leader in cutting-edge technologies, providing startups with a competitive edge to build products that serve the interests of our rural communities..

Indian startups have a special advantage with access to diverse linguistic data-sets to train AI models, which can make AI offerings accessible and relevant to bottom-of-the-pyramid customers..