Key Points
China's largest smartphone manufacturer BBK Group, which was using Oppo Mobiles India as the sales and distribution company for three brands such as Oppo, Realme and OnePlus, is breaking this sales structure to de-risk the business which is under increased government scrutiny...
Realme Mobile Telecommunications (India) has started wholesale sales of Realme smartphones and other tech products through this entity, as per the company's latest regulatory filings to the Registrar of Companies (RoC) sourced from business intelligence platform Tofler...
The filings show there has been a change in nature of the business of this entity -Realme Mobile Telecommunications (India) is now the Realme brand licensee from Realme Chongqing Mobile Telecommunications Corp and will now manage wholesale, marketing, distribution, after sales service, and other incidental activities of the brand...
While OnePlus' latest filings shows it is yet to implement such a structure using OnePlus Technology India, which continues to be an entity which does marketing, brand promotion, professional and technical business services, industry executives said, but the scope of operation of this entity too will be expanded to include sales and distribution...
This made BBK Group the country's largest smartphone group with combined revenue of all these brands at 81,870 crore in FY23 ahead of South Korean rival Samsung's mobile phone business in India of 70,292 crore and Apple India's 49,321 crore, as per RoC filings...
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