Lok Sabha polls a contest between 'brand Modi' and 'brand virodhi': BJP's Ajay Alok

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New Delhi: The Lok Sabha elections are a contest between "brand Modi" and "brand virodhi", making it virtually a presidential contest that leaves no doubt about who will win given the emotional connect people have with Narendra Modi, BJP national spokesperson Ajay Alok has said..

The prime minister's declared target of 370 seats will be helped by a record tally in southern states and West Bengal, Alok told PTI, giving an explicit breakdown of seats the BJP will win in states that have traditionally not been its strongholds...

He said the party will win seven-eight seats in Tamil Nadu, is "1,000 per cent sure" to bag over eight in Telangana, four in Andhra Pradesh and a few in Kerala, an astounding claim as the BJP has never won a Lok Sabha seat in the Left and Congress dominated state..

Alok, a visible face of the BJP on the broadcast news, said of his home state Bihar that even there it is the brand equity of Modi which will ensure a sweep by the BJP-led National Democratic Alliance...

But 'brand Modi' is present everywhere," Alok, who quit a government job to join politics and is a medical doctor, said.. Asked which states the BJP expects to get the required bump in tally to reach its target of 370 seats, he said West Bengal will be a big surprise and its number may even double from the current 18..

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