Personal care firm Good Glamm Group strikes deal with Serena Williams

Posted on:
Key Points

Tennis great, Serena Williams joint venture with The Good Glamm Group, a prominent name in Indias personal care startup space, Wyn Beauty is expected to capitalise on the growth in the US beauty market..

Williams, 42, and a winner of a record 23 major titles is putting in equity..

Though the terms have not been disclosed, it is expected to be big leg-up for The Good Glamm Group that is looking to go public around Diwali in 2025...

Darpan Sanghvi, Founder of the Good Glamm Group, said this will make his entitys entry into the US market..

In terms of pricing, Wyn Beauty will offer products for the lips, face and eyes in the $20-30 price range...

You might be interested in

Good Glamm, Serena Williams serve up beauty brand Wyn

04, Apr, 24

The beauty brand will be launched in over 685 Ulta stores across the US, followed by a global rollout.