Foxconn’s Bharat FIH looks beyond Xiaomi to offset slump

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Foxconn group company Bharat FIH's sprawling campus near Chennai, which was focused on manufacturing Android phones, is looking to tap newer segments in a bid to diversify and offset a slump in orders from its key client Xiaomi, since a government crackdown on Chinese businesses operating in India...

According to the company, the facility at Sriperumbudur is largely being used now for surface-mount technology (SMT) operations with some assembly, testing, marking, and packaging (ATMP) operations for specific segments...

"Starting with smartphone manufacturing under Make in India, Bharat FIH has followed the GOIs vision and roadmap of making India self-reliant in electronics manufacturing," the company said in a statement to ET..

While the government crackdown was certainly a crucial factor hurting Bharat FIH, Neil Shah, vice president at mobile devices analytics firm Counterpoint Research said it was a double whammy as the Chinese smartphone giant also began expanding its Electronics Manufacturing Services (EMS) partner base...

"Xiaomi has been seen diversifying its EMS partners beyond Bharat FIH and has onboarded other EMS partners such as DBG, Padget among others, which has seen business from Xiaomi for Bharat FIH go down by 70% in 2023 as opposed to 2021," Shah said.. Indias mobile phone contract manufacturing market is dominated by homegrown manufacturer Dixon with a 32% share, followed by Foxconn, and DBG Group, which makes Xiaomi and Realme smartphones..