Good Glamm, Serena Williams serve up beauty brand Wyn

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Premium Group founder and chief executive officer of Good Glamm Group Darpan Sanghvi...

New Delhi: Amid the glittering constellation of celebrity beauty brands, tennis sensation Serena Williams has unveiled her latest venture, Wyn Beauty, in partnership with The Good Glamm Group..

Wyn Beauty will debut with over 685 Ulta stores across the US, followed by a global rollout over the following 12 months, including India, said Darpan Sanghvi, founder, The Good Glamm Group, which sells MyGlamm, The Moms Co., Sirona, Organic Harvest and St. Botanica brands in India..

According to a January 2024 report by market researcher NIQ, in 2023 alone, the combined sales of 43 celebrity beauty brands soared past the $1 billion mark..

The Good Brands Co. comprises beauty and personal care, while The Good Media Co. owns POPxo, ScoopWhoop, MissMalini, BabyChakra and Tweak India..

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