Provenance to be a big part of India’s food story

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Key Points

That is one of the significant takeaways coming out of the Godrej Food Trends Report 2024...

From health-conscious millennials to flavour-driven foodies, ghees natural goodness, its traditional link to Ayurveda, and its perceived ability to enhance digestion, will all contribute to its renewed appeal as a healthy kitchen staple in 2024, it states..

Picking out its Indian provenance, it goes on to say that ghee is deeply rooted in cultural traditions and mindful farming practices, expected to fuel a newfound appreciation for its culinary versatility and unique taste profile...

Terming it the recalibration of the sweet quotient of desserts, the focus, says the report, will shift from saccharine indulgence to nuanced flavours and textures that encompass surprising and skilful ingredient pairings, use of natural sweeteners, and a greater focus on technique..

Indian chocolatiers are increasingly showcasing the unique nuances of provenance by artfully combining locally-grown, high-quality cacao beans with unusual Indian ingredients, offering discerning consumers a sophisticated experience around quintessentially Indian flavours through the medium of chocolate, states the report...

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