Amazon India’s largest seller Appario sold to Clicktech

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Key Points

Clicktech, a major seller on Amazon India, is acquiring its peer Appario as part of the ecommerce majors plan to divest stakes in sellers on its platform...

Appario is the largest seller on Amazon India following the closure of Cloudtail, and moves a significant volume of orders for the local arm of the US-based etailer..

This is the second time Amazon is divesting its stake from a seller entity to comply with local ecommerce norms...

Amazon is also fully acquiring Apparios parent firm, Frontizo Business Services, from its joint venture partner, Patni Group..

Amazon will acquire Zodiacs (owned by the Patni Group) stake in Frontizo and its subsidiary, Appario Retail Private Limited, subject to regulatory approvals, a spokesperson for Amazon said in a statement...