Key Points
Unhappy Lego fans recently accused the toy maker of using artificial intelligence to generate images of Ninjago characters on its website..
For commercial artists and advertisers, generative AI has the power to massively speed up the creative process and deliver personalized ads to customers on a large scalesomething of a holy grail in the marketing world..
Production studio Tool and WPP agency Ogilvy have both designed systems for turning the brand assets of clients such as style guides and products into parameters, and using them to generate new work aligning with a brands aesthetic..
This method also generates imagery that reduces hallucinations" such as extra fingers and weird-looking teeth that still haunt AI imagery, although it doesnt get rid of them altogether, said Antonis Kocheilas, Ogilvys chief transformation officer..
Its a back-and-forth conversation with technology and technology experts, but against a unifying and evolving creative vision that really involves layers," said Ian Mackenzie, McCann Worldgroups global AI creative lead and chief creative officer at its Canada agency..
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Exclusive: Meta to bar political advertisers from using generative AI ads tools
07, Nov, 23Facebook owner Meta (META.O) is barring political advertisers from using its new generative AI advertising products, a company spokesperson said on Monday, cutting off campaigns' access to tools that lawmakers have warned could turbo-charge the spread of election misinformation.