Stars or not, streaming thinks twice before buying new films

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Over the past few months, large-scale theatrical releases such as Salaar and Kalki 2898 AD found it tough to lock OTT deals, with high-budget Hindi and Telugu releases not delivering for platforms the way they used to...

New Delhi: Video streaming platforms' enthusiasm for big-star films has cooled, after many of them failed to attract subscribers despite the huge sums paid to acquire them..

Streaming services want the acquisition prices of films featuring top stars to be linked to their box office performance, trade experts said, just as in the case of smaller movies..

Overall, OTT rates for big-budget movies have fallen by 20-30%, and platforms are no longer keen to buy titles for perpetuity either, they said..

. While some bets on acquiring big-scale films post-theatrical release have paid off for OTT platforms, driving subscriber growth and differentiation, success isn't always guaranteed due to varying audience reception and competitive factors, Madhvani added..

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