Key Points
The ranks of would-be Tesla buyers in the United States are shrinking, according to a survey by market intelligence firm Caliber, which attributed the drop in part to CEO Elon Musk's polarizing persona...
While Tesla continued to post strong sales growth last year, helped by aggressive price cuts, the electric-vehicle maker is expected to report weak quarterly sales as early as Tuesday...
Caliber's "consideration score" for Tesla, provided exclusively to Reuters, fell to 31% in February, less than half its high of 70% in November 2021 when it started tracking consumer interest in the brand...
Reuters spoke to five marketing, polling and car experts who said controversies surrounding Musk's increasingly right-wing politics and public statements are weighing on Tesla's brand and demand...
When asked by an investor during a January 2023 conference call if his political comments were hurting Tesla's brand and sales, Musk said he was "reasonably popular," referring to his then 127 million followers on X, formerly known as Twitter...
